http://cardealers.2pt.net Bridging the gap between consumer and car dealer (hopefully) Sun, 28 Oct 2007 03:46:55 +0000 http://backend.userland.com/rss092 en Consumers use the internet.  There are those that like to go to the dealer websites to search inventories in hopes of finding the right cars and negotiating directly. Others go to AutoTrader or Used Cars to find their vehicles.  They want to sift through the vehicles regardless of the dealer to ... http://cardealers.2pt.net/2007/10/19/car-dealer-microsites/ It sounds like such a generic statement in today's world of Internet domination, but car dealers need their websites to flow.  What does that mean, exactly? Any website, automotive or not, must have a sense of purpose.  It must be designed in a way that customers can go there, achieve what ... http://cardealers.2pt.net/2007/08/12/auto-dealer-website-design/ It’s getting much better.  It has been for a couple of years now.  To be honest, it couldn’t have gotten any worse. Auto dealers in the Midwest part of the United States have been notorious for keeping a low internet budget.  Many are still sinking their money into television, radio, newspapers, ... http://cardealers.2pt.net/2007/08/06/breaking-into-the-midwest-%e2%80%93-the-internet-sales-challenge/ Everyone can use a little help sometimes.  Here are some sites that offer insights, advice, and helpful tips that anyone who is a part of the Internet side of automotive sales can use. Dealer Refresh - Jeff Kershner's excellent blog that offers car dealers a place to hear news and sound ... http://cardealers.2pt.net/2007/07/23/resources-for-car-dealerships-and-their-internet-sales-managers/ More and more car dealers are starting Google AdWords, Yahoo! Marketing, and Live Sponsored Search accounts.  They plug in their keywords, make their bids, and wait for the links.  In many ways, it works. In more ways, it doesn't. What many dealers are finding is that they are getting leads that end ... http://cardealers.2pt.net/2007/07/18/search-engine-marketing-squeezing-the-orange/ Many car dealers fell into the trap of "flash is trash" set by some automotive website providers.  While a website should not be so overwhelmed with flashy items that it takes a long time to load, the increase of high speed internet connections makes it possible and even important for ... http://cardealers.2pt.net/2007/07/09/car-buyers-beware-website-may-be-boring/ With the increased competitiveness of search engine rankings in the automotive industry, TK Carsites is launching its new Advanced SEO product for car dealers. Between an influx of high quality dealer websites and an ever-growing list of independent sites entering the automotive market, it has become necessary for car dealers to ... http://cardealers.2pt.net/2007/06/28/advanced-automotive-seo-launching-at-tk-carsites/ Search Engine Optimization. SEO. It is a buzzword among web designers and specialist companies. Few people truly understand what it is or how it works beyond the promises to increase rankings on search engines and thus increase traffic to a website. Car dealers are in an ultra-competitive virtual landscape and have ... http://cardealers.2pt.net/2007/06/19/automotive-websites-need-seo/ Most auto dealerships, whether small, huge, or somewhere in between, have a website.  As with the wide variety of television and radio ads that dealers put out, their websites are eclectic.  Many are subtle, some are loud, but most share a common theme: they aren’t customer-friendly. When people want vehicle reviews, ... http://cardealers.2pt.net/2007/06/15/top-features-of-a-customer-friendly-car-dealer-website/