Car Dealer Websites

With the increased competitiveness of search engine rankings in the automotive industry, TK Carsites is launching its new Advanced SEO product for car dealers.

Between an influx of high quality dealer websites and an ever-growing list of independent sites entering the automotive market, it has become necessary for car dealers to pay for more than just a basic web presence.  Not being on the front page of Google, Yahoo!, MSN, and Ask is internet marketing suicide.

 TK Carsites has hired an automotive SEO marketing specialist to lead the new Search Engine Optimization team in their efforts to get their member auto dealer websites to the top of the rankings.  Honda websites such as Louisiana Honda, Johnson City Honda, Ventura Honda, and Portland Honda head up the initial efforts.

Toyota has the second most websites with Used Cars Minneapolis and Portland Toyota.  Rounding up the list of automotive seo websites is Simi Valley Car Dealers, Glendale Nissan, Los Angeles Kia, New Jersey Chevrolet, The Dalles Car Dealers, Portland Lincoln Mercury Dealers, and Harrisburg Ford Dealers, Hood River Scion Dealers.

 In this early stage, prices have not been set yet.  The market and the automotive seo business in general is in a state of constant flux.  It is difficult to guage how much effort it takes to achieve top rankings when the competition is so strong.

 By August, TK Carsites intends to have its advanced SEO service in place and ready for car dealers to contact them.



Dealer Internet Sales Managers

Search Engine Optimization. SEO. It is a buzzword among web designers and specialist companies. Few people truly understand what it is or how it works beyond the promises to increase rankings on search engines and thus increase traffic to a website.

Car dealers are in an ultra-competitive virtual landscape and have perhaps the largest gap between the common understanding and the practical application of search engine optimization. As a former dealer, I understand that the standard operating procedure for solving any marketing and advertising problem is to throw money at it. With SEO, it can be a sad thing, as dealership owners, GMs, and even the Internet Sales Managers can be easy targets for companies promising the world for lots of money.

For car dealers currently exploring the area of SEO, a word of advice. Don’t fall prey to the thousands of dollars or setup followed by thousands of dollars or monthly maintenance. A good max would be $1000 up front, $500-$1000 per month per rooftop/website.

Automotive SEO has plans starting at $399 per month. Dealer.com does it for $500 or more. BZ Results can charge quite a bit more, though their quotes can be confusing.

Specialty companies like AutoOneMedia usually stay under $1000. The last quote I received from them was for $699 per month.

No matter who you consider, ask for references. Do searches on Google, Yahoo, and MSN for their dealerships. It only makes sense to be smart with the money.



Dealer Resources