Car Dealers Looking to Microsites to Cut Out Middleman
Consumers use the internet. There are those that like to go to the dealer websites to search inventories in hopes of finding the right cars and negotiating directly.
Others go to AutoTrader or Used Cars to find their vehicles. They want to sift through the vehicles regardless of the dealer to find the car of their dreams (or at least one they want to buy).
Then, there are the customers who do not want to deal with dealers, at least for now. They put in leads to generic automotive websites that ask for vehicle, name, number, and email. They get quotes from the local dealers within the network. These dealers purchase the leads from the third-party sites for $18-$26.
Dealers are now looking to make use of the same principles, but without the middleman. Dealerships can create microsites that do the same things and accomplish the same goals without having to pay the high amount. Most properly managed, marketed, and optimized microsites generate leads for about half of what the third party websites sell them for.
Please stay tuned. As more information comes in, we will post more on the topic. In the meantime, please keep an eye out, avoid the scams, and sell more cars.
