Car Dealer Websites

Many car dealers fell into the trap of “flash is trash” set by some automotive website providers.  While a website should not be so overwhelmed with flashy items that it takes a long time to load, the increase of high speed internet connections makes it possible and even important for auto dealers to start getting better at marketing their products online.

It’s a shame that many car dealer website providers don’t offer high quality custom automotive websites to their clients.  As car buyers, we want the simplicity of being able to click on and view the inventory immediately, but we also want something that speaks to the personality of the dealership.

 A website is often the first impression that a customer receives about a dealership.  It isn’t like people are visiting dealer websites every week.  Normally, we only do it when we are considering buying a car ever 2-4 years, so it makes sense that a car dealer’s website should show more about the dealership than just a listing of their inventory and a way to make contact.

 For many car dealer websites, it isn’t even easy to find a way to contact them.

An example of a good, attractive-but-not-too-flashy website is Pennsylvania Roush Dealers.  They make it easy to get to the inventory, but they still offer an opportunity for people to enjoy surfing the site and gathering information about the dealership.

Another great one is Los Angeles Honda.  As you can see, there is no need to click on anything if you want to see the inventory.  For those who want to explore, it’s as simple as clicking the inventory closed and being able to navigate the site.

Car dealers, don’t make your websites boring.  Car shoppers, if you find a boring one, please let the dealer know.  If they aren’t told, they won’t know that they can improve their users’ experience.



Dealership Info